I drive product growth through human-centered design.

Connecting human needs to business outcomes.

I drive product growth through human-centered design.

Connecting human needs to business outcomes.

Here’s how I help you.

Behavior

I stay curious, outcome-focused, and pragmatic. I build trust with peers and stakeholders by working collaboratively toward shared goals.

Strengths

I balance hands-on design with strategic vision. My strength lies in turning user insights into experiences that create real business value.

Mindset

I help others succeed by fostering inclusion and focusing on outcomes. With a human-centered mindset, I create experiences that make a difference.

I simplify complex systems into intuitive product experiences.

AI, Fintech & SaaS

Simplifying complex financial and AI-driven products, making payments, invoicing, and investing intuitive and trustworthy.

Streaming & Subscriptions

Improving discovery, engagement, and retention in subscription-based streaming services.

Commerce & Payments

Reducing friction in checkout flows across web, apps, and in-store payment experiences.

Digital Media

Designing content experiences that make digital magazines, podcasts, and audiobooks easy to access and worth returning to.

Open Banking & A2A

Making secure account-to-account payments and banking flows feel seamless and understandable.

Platforms & Internal Tools

Turning complex operational systems into efficient, usable tools, from internal platforms to EV-charging infrastructure.

I’ve contributed as a product design consultant and design leader for:

Podme

Product Design & UX Manager

2025-2026

Recharge

UX Strategist / Advisor

2025

PayPal

Senior UX Design Lead

2024-2025

SEB

Senior UX Consultant

2024

Qapital

Director of Product Design

2022-2023

Zettle by PayPal

Area Design Lead

2021-2022

PayPal

Senior Product Designer

2021

Humla

UX Strategist / Advisor

2019-2022

Qliro

Senior User Experience Designer

2017 and 2019 - 2020

Trustly

UX Strategist / Advisor

2019-2020

Readly

Experience Design Lead

2018-2019

Klarna

Senior Product Designer

2018

Viafree

Experience Design Lead

2017-2018

Nextory

Senior User Experience Designer

2017

Doktor24

Senior User Experience Designer

2016-2017

Qliro

Senior User Experience Designer

2015-2016

Spotify

Senior Product Designer

2015

Swedish Board of Agriculture

User Experience Designer

2014-2015

Svenska Spel

User Experience Designer

2009-2013

Podme

Product Design & UX Manager

2025-2026

Recharge

UX Strategist / Advisor

2025

PayPal

Senior UX Design Lead

2024-2025

SEB

Senior UX Consultant

2024

Qapital

Director of Product Design

2022-2023

Zettle by PayPal

Area Design Lead

2021-2022

PayPal

Senior Product Designer

2021

Humla

UX Strategist / Advisor

2019-2022

Qliro

Senior User Experience Designer

2017 and 2019 - 2020

Trustly

UX Strategist / Advisor

2019-2020

Readly

Experience Design Lead

2018-2019

Klarna

Senior Product Designer

2018

Viafree

Experience Design Lead

2017-2018

Nextory

Senior User Experience Designer

2017

Doktor24

Senior User Experience Designer

2016-2017

Qliro

Senior User Experience Designer

2015-2016

Spotify

Senior Product Designer

2015

Swedish Board of Agriculture

User Experience Designer

2014-2015

Svenska Spel

User Experience Designer

2009-2013

Podme

Product Design & UX Manager

2025-2026

Recharge

UX Strategist / Advisor

2025

PayPal

Senior UX Design Lead

2024-2025

SEB

Senior UX Consultant

2024

Qapital

Director of Product Design

2022-2023

Zettle by PayPal

Area Design Lead

2021-2022

PayPal

Senior Product Designer

2021

Humla

UX Strategist / Advisor

2019-2022

Qliro

Senior User Experience Designer

2017 and 2019 - 2020

Trustly

UX Strategist / Advisor

2019-2020

Readly

Experience Design Lead

2018-2019

Klarna

Senior Product Designer

2018

Viafree

Experience Design Lead

2017-2018

Nextory

Senior User Experience Designer

2017

Doktor24

Senior User Experience Designer

2016-2017

Qliro

Senior User Experience Designer

2015-2016

Spotify

Senior Product Designer

2015

Swedish Board of Agriculture

User Experience Designer

2014-2015

Svenska Spel

User Experience Designer

2009-2013

Where I Come From.

Born and raised on Gotland, Sweden, I learned the value of adaptability and collaboration early. These traits still guide my approach: listening actively, asking the right questions, and empowering others to succeed. Based in Stockholm for most of my career, I have also worked closely with teams in Oslo, London, Tel Aviv, New York, San Jose, and Kuala Lumpur.

Where I Come From.

Born and raised on Gotland, Sweden, I learned the value of adaptability and collaboration early. These traits still guide my approach: listening actively, asking the right questions, and empowering others to succeed. Based in Stockholm for most of my career, I have also worked closely with teams in Oslo, London, Tel Aviv, New York, San Jose, and Kuala Lumpur.

Why I Design

I’m passionate about turning vision into outcomes by aligning design with business goals, user needs, and team growth. For me, design is not just about creating - it’s about enabling meaningful change.

What I Bring

For over 20 years, I’ve focused on creating meaningful user experiences - meeting people where they are and building shared understanding. My work spans advising stakeholders on becoming experience-led, leading design teams, and contributing hands-on as a UX/Product Designer.

What I Bring

For over 20 years, I’ve focused on creating meaningful user experiences - meeting people where they are and building shared understanding. My work spans advising stakeholders on becoming experience-led, leading design teams, and contributing hands-on as a UX/Product Designer.

Education and language.

Linnéuniversitetet

Design methodologies for interaction design

August 2005 – June 2008

Linnéuniversitetet

Design methodologies for interaction design

August 2005 – June 2008

Jönköpings Ingenjörshögskola

Communication and Information Technology

August 2003 - December 2003

Jönköpings Ingenjörshögskola

Communication and Information Technology

August 2003 - December 2003

Language

Swedish - Native or bilingual proficiency English - Full professional proficiency

Language

Swedish - Native or bilingual proficiency English - Full professional proficiency

Language

Swedish - Native or bilingual proficiency English - Full professional proficiency

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  • Zettle logotype
  • Trustly logotype
  • Readly logotype
  • Klarna logotype
  • Spotify logotype
  • Qapital logotype
  • Zettle logotype
  • Trustly logotype
  • Readly logotype
  • Klarna logotype
  • Spotify logotype